You understand the importance of protecting your new product or service with a trademark, and thanks to our Part One article on the subject, you also learned several keys to filing an application with the U.S. Patent and Trademark Office (USPTO) that outlines your intent-to-use the mark. It’s equally important to ensure that you’ve listed the right “Applicant” on that intent-to-use trademark application, and we’ll discuss that below. In Part Three of this series, we’ll address what errors an Applicant might make in their application that are correctable after filing.
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